R.I.P Guru 1966 - 2010
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- MVD
- Steel sharpening steel. Great minds thinking alike. Whatever way you want it, the allying of some of South Africa’s most original and influential Hip-hop DJs represents a historical and long-awaited next-step in SA Hip-hop and Urban culture- the full realisation and maximizing of the commercial potential of the lifestyle. For some time the “Hip-Hop Rand”- money that can be derived directly from marketing to this urban market- has remained elusive to most marketers. That’s until now. DJ Milkshake, DJ Vigilante and DJ Dimplez answering to The Most Valuable DJs, or MVD, from now on- aim to serve at the perfect vehicle for any marketer to enter this lucrative market. By their mere credibility and history any brand that associates with “MVD” will gain precious and unreserved permission to speak to this thriving and ever aspirational market- directly. The same way the impact of “Moet” being mentioned in a song playing at a club in Atlanta can be felt in a cellar in France- your brand can also get the advantage.
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